Gozo1234 on visitmalta.com

The promotional campaign for Gozo1234 on visitmalta.com ended on the 5th May. Below are the main statistics derived from the traffic logs for the campaign.

The image promoting Gozo1234 appeared on the Home Page as a Featured Event. It also appeared on every page relating to the event. This image was viewed more than 1.4 million times during the campaign. The number of times somebody actually clicked on the image to access the Gozo1234 Event Page amounted to 13,011.

From that page, 4,202 visitors clicked on the links to access the detailed programmes for each day. These were split as follows:

• 838 viewed the Programme for Thursday May 1
• 931 viewed the Programme for Friday May 2
• 1,519 viewed the Programme for Saturday May 3
• 914 viewed the Programme for Sunday May 4