Internet campaigns in Switzerland

The overseas office in Switzerland has launched an online campaign on the Swiss news portal www.news.ch. During one week (from 21st to 27th April), visitors of the portal can find a teaser on the homepage linking to the advertorial about Malta. The report gives a short overview of Malta as holiday destination with topics like history and culture, diving, cuisine, language stays, accommodation in hotels, apartments and farmhouses.

The target of the campaign is not only to inform interested people about Malta but also collect addresses and e-mail addresses for further marketing and e-marketing campaigns. A lottery has therefore been included. Participants can win a trip to Malta sponsored by Air Malta and the Maritim Antonine Hotel & Spa Malta.

With 56 participants of whom 24% would like to receive an infopack via post or regularly be informed by the partners (MTA, Air Malta, Maritim Antonine Hotel & Spa Malta) the first day of the campaign was already successful.

Switzerland has done other online campaigns during the last two months: New movie about Malta on the website of the leading online travel agency of Switzerland: www.travel.ch Banner on the website of www.kuoni.ch, one of the leading tour operators of Switzerland.