Juventus Press Conference

At a press conference held on the 29 November 2007, Dr. Tabone of Renaissance Productions released more details of the Juve training camp and visit. Tickets are already on sale from the Valletta and Juventus supporters club and from Go outlets as of Monday.

The First press conference was held in Torino, on the 5th November 2007, addressed by Juventus CEO Jean Claude Blanc and Dr. Tabone, and was covered extensively in the Italian media.

During the second press conference held yesterday at Le Meridien St Julians, much was said about the value of such events, for their potential in earning Malta prestige and media exposure. Ms Catherine Zammit, who on behalf of the Malta Tourism Authority’ addressed this press conference, re-iterated the MTA’s and the Ministry for Tourism and Culture’s support for top-notch events such as the Juventus visit and other cultural and musical events. The supporting of these events, especially those with an international slant, is aimed at improving and enhancing our product offer and increasing our profile overseas, showing Malta asan importantevents destination in the Mediterranean.This is in keeping with the MTA’s marketing strategy to promote the concept: Malta: It's all happening here!

The MTA was one of the main sponsors of the Milan training camp in January this year, which visit had garnered plenty of positive publicity in Italy. The MTA will also be supporting the Juve training camp, auguring that the publicity generated by this visit will be even greater.

Meanwhile, word has certainly gotten out and around, and thousands are expected to be following Juventus around Malta during their visit in January. Supporters will also have a one-time opportunity to watch Juventus during a training session on Tuesday 8th January 2008.

• Times of Malta

  Juventus Press Conference