Malta at the World Travel Market

Malta at the World Travel Market

WTM is an overwhelming show - with hundreds of stands, shows and seminars - opening your eyes to what's on offer - nt just in terms of destinations, but activities, culture and the business aspect of tourism. The buying habits and motivations of the traveller is really quite fascinating.

Malta's stand was well attended and held its own against it's neighbours and competitors - Turkey, Portugal for example. I hope the messages on the stand filter out to the consumer and we have another record year of tourism. - Monique Chambers

Attending the WTM was a great eye opener as regards the work the Malta Tourism Authority does and the competition it faces from other particularly larger destinations. Although it is just a small part in the strategy of the MTA it is certainly an important one where it is very clear that personal contact plays an important part in the marketing strategy. - Tonio Galea, Media Link