Media Consulta is a fully integrated communications agency with subsidiaries specialising in advertising and media, public relations, corporate publishing, sport marketing, event management and TV production.

The Malta Tourism Authority appoints Media Consulta as its international Communications partner

The Malta Tourism Authority today officially appointed its new international Communications partner, Media Consulta International Holding AG. The agency was awarded the three-year contract for Advertising and Marketing Communications Services, with the option to extend for a further year, following a lengthy international tendering process that was officially concluded less than two weeks ago. Media Consulta will be responsible for a €7 million annual account covering the Malta Tourism Authority’s media, advertising, selected PR services, events and sales promotion activities.

Commenting on the appointment of Media Consulta as the MTA's international Communications partners, MTA Chairman Sam Mifsud stated that "I am confident that the Malta Tourism Authority has appointed an international agency that will not only deliver what was promised us, but go beyond our expectations. In the many meetings and presentations we’ve had with Media Consulta, its more than evident that these people have what it takes, and, more importantly, have the vision and the know-how to significantly enhance Malta’s image and presence internationally". Meanwhile, the Minister for Tourism and Culture, Dr. Francis Zammit Dimech, welcomed this development and augured that this will lead the Malta Tourism Authority to have a higher return for the money invested in its Marketing. Minister Zammit Dimech said that "having one agency representing our tourism interests in all core markets should ensure a co-ordinated and clear message of what product Malta is all about".

Media Consulta is the only German agency with a network covering all member states and potential candidate countries of the EU as well as all important global economic centres. In 2006 the gross income of the MC network worldwide amounted to €206.7 million (with billings of €1,378.7 million), of which €38.2 million (on billings of €254.8 million) were in Germany alone. The agency is one of the fastest growing in Europe, and in the last year alone has won more than 20 national and international accounts, creating an additional 184 jobs in Europe. The network currently employs 765 full-time staff members in Europe and 1,435 worldwide.

Media Consulta is a fully integrated communications agency with subsidiaries specialising in advertising and media, public relations, corporate publishing, sport marketing, event management and TV production. The agency has led accounts in a variety of sectors such as tourism, institutional and brand communications, including work for the Balearic Islands, Visa and Vodafone. As an agency of both the European Commission and the German government, Media Consulta recently handled the communication activities for the EU summit in the context of the German EU Council Presidency. Media Consulta is currently preparing the communication strategy for the G8 Summit in Heiligendamm, Germany.