Average number of Room Nights booked per week on Expedia stands at 1200 and growing

Malta bookings on Expedia break new records week on week

Since the new Malta promotional campaign on Expedia, the world’s largest online travel company, began on the 1st of April this year, Room Night (RN) bookings for accommodation in Malta & Gozo have been increasing significantly. At the end of the previous campaign, (Q1, 2007), the average number of Malta RNs booked per week was in the region of 1100 – 1350. The current average number of weekly Room Nights booked in Malta and Gozo through Expedia now stands at approximately 2000! This is also the first time ever that Expedia are selling more than 300 Malta RNs a day. An enthusiastic Expedia spokesperson stated that, where Malta sales are concerned, right now “every week is a new record week”.

The Malta Tourism Authority partnered with Expedia, Inc to feature the destination across Expedia’s European properties in unprecedented fashion. The new six-figure campaign was developed by Expedia production teams in Paris, Munich, London and Milan and uses sophisticated multi-tier targeting of Expedia’s travellers to showcase the islands of Malta, Gozo and Como as places to “relax, explore and discover”. Working together, Expedia and the Malta Tourism Authority hope to continue the remarkable year-on-year growth in visitors that Malta saw with Expedia in 2006.

Thaddeus Hanscom, Director of Media Solutions for Expedia Europe, said:

“It’s very important for us to see Malta succeed on Expedia. Together with the Malta Tourism Authority, we’re investing a great deal of resources to make this vision a reality. Working hand-in-hand with the experts on the ground, we’re coordinating our efforts to give Expedia travellers more great reasons to choose Malta.”

Expedia Inc. is the world's leading online travel company, empowering business and leisure travellers with the tools and information they need to easily research, plan, book, and experience travel. Expedia, Inc.'s companies operate internationally with sites throughout EMEA, including the United Kingdom, Germany, France, Italy, the Netherlands, Spain, Scandinavia, Canada, Australia and Japan, as well as China, through its investment in eLong™. Expedia, Inc.'s portfolio of brands include: Expedia.com®, hotels.com®, Hotwire®, Expedia® Corporate Travel, TripAdvisor™ and Classic Vacations®. For more information, visit www.expediainc.com www.expediainc.com .