You're virtually there: www.visitmalta.com takes you to Malta before even setting foot outside the country.

New print advert promoting visitmalta.com

An all-new print advert promoting the visitmalta.com web portal has just been launched.

The advert, produced by Switch Brand Communications, depicts a young couple in a living room (in black-and-white), wherein it is evident that the weather outside is awful, making far more sense to stay in. However, the girl in the scene decides to browse through visitmalta.com, and immediately the scene is transformed with her discovering colour, appearing to be in her bathing suit on a beach. The concept behind the advert, as re-inforced by the tag-line: through visitmalta.com you're virtually there.