Expedia partners with Malta Tourism for online campaign

Malta Tourism Authority has partnered with Expedia, Inc to feature their destination across Expedia’s European properties in unprecedented fashion.

The six-figure campaign was developed by Expedia production teams in Paris, Munich, London and Milan and uses sophisticated multi-tier targeting of Expedia’s travellers to showcase the islands of Malta, Gozo and Como as places to “relax, explore and discover”. Working together, Expedia and the Malta Tourism Authority hope to continue the remarkable year-on-year growth in visitors that Malta saw with Expedia in 2006.

Joseph Galea, Director of International Marketing for the Malta Tourism Authority, said: "We are always interested in pursuing innovative marketing strategies. Thanks to Expedia’s international reach, we are able to cover our most important core-markets of the UK, Germany, Italy and France at the same time. We are looking forward to advertising Malta as a must-see destination in the Mediterranean."

Thaddeus Hanscom, Director of Media Solutions for Expedia Europe, said: “It’s exceptionally important for us to see Malta succeed on Expedia. Together with the Malta Tourism Authority, we’re investing a great deal of resources to make this vision a reality. Working hand-in-hand with the experts on the ground, we’re coordinating our efforts to give Expedia travellers more great reasons to choose Malta.”