supercities.eu promises unique video promotion over the internet of the Maltese Islands

New tourism website inaugurated

The Creativity Centre at St James Cavalier, Valletta, was a most suitable venue for the inauguration of yet another creative effort for Malta, a new promotional vehicle for Malta’s tourism Industry. On Tuesday 24th April, the Minister of Tourism The Hon Dr Francis Zammit Dimech launched a new tourism website, www.supercities.eu the latest effort to support and enhance current national programmes intended to augment Malta’s incoming tourism from European countries.

www.supercities.eu is an innovative website in a number of ways. It is uncommonly made up exclusively of videos, not pictures. It also enables the prospective visitor looking for a destination to take an inside look into Malta’s tourism offer. The videos are exclusively related to individual tourism offers that Malta presents to the incoming visitor, from Hotels to Restaurants, to night life to every other known aspect that may attract a visitor.

Several speakers at the inauguration lauded this new effort and reiterated their support encouraging their members to adhere. President of the Chamber of Small and Medium Enterprises GRTU Paul Abela said that the Chamber immediately recognized the vast potential that this new website will offer Malta’s tourism businesses and immediately pledged the Chamber’s support. Secretary General of the Hotels and Restaurants Association George Schembri said that MHRA was the first to be approached when the new website was nearing completion. Both MHRA president Josef Formosa Gauci and Secretary General George Schembri gave their steadfast support to the new venture and encouraged their members to join.

Kevin Drake on behalf of the Malta Tourism Authority said that all professional and well- organized efforts at supporting MTA’s continued programmes aimed at increasing Malta’s tourism inflow and of improving Malta's image abroad were welcomed and where possible also supported. He said that MTA recognized and supported www.supercities.eu as a worthy supportive enterprise by becoming the official sponsor of the website and by placing the videos available on www.supercities.eu also on the national tourism website www.visitmalta.com

Joe Grima, veteran broadcaster and media guru who originated the website in conjunction with IT experts from Beijing, China and from Malta said that for him this new enterprise was a natural consequence of the direction that his professional life had taken – the print media first, then the electronic media and now the latest, most modern and effective promotional and selling tool, the internet. Mr Grima was satisfied with the level of support that www.supercities.eu had received from both Government, Government agencies such as the Malta Tourism Authority and many important elements of the civil society.

Minister Francis Zammit Dimech centered on the upturn in tourism figures and stated that efforts in the right direction were changing the tourism environment into a more realistic and deserving one. Minister Zammit Dimech spoke about the new website and stressed the importance of the use of new and modern tools in selling Malta’s image abroad and especially , as in the case of this new website, of bringing the potential visitor into visual contact with the tourism infrastructure of the Maltese Islands. The Minister complimented the originators of the website The International Communications Corporation on bringing into effect a new and modern promotional service for the Malta as a destinationa and for the individual components of what is commonly known as Malta’s tourism offer.

Mr Joe Grima brought the event to a close by announcing that through Government’s intervention and support, a number of the videos that the company will be filming in the next few weeks will be offered without charge to those companies who satisfy the company’s criteria.

Booking can be made by accessing the website www.supercities.eu, pressing the Contact Us tab, filling in the form and submitting it for evaluation. A company rep will make contact with the tourism establishments that will be filmed for inclusion in the website.